Business Ireland Cape Town Wine Exposé on 24th Nov at The President Hotel

Topic: Investigating the large drop in South African wine export to Ireland

Business Ireland Cape Town (BICT) recently assembled the titans of the local wine industry at the President Hotel to investigate a simple brief; why South African wine present on the Emerald Isle has fallen in both percentage terms and absolute case numbers over the last two decades;  7.4% to 2.2% and 332k to 222k cases to be exact!  Out of a total market in the region of 10m cases, BICT believed South Africa was missing an export opportunity and Ireland was missing the opportunity to experience one of the Rainbow Nation’s finest exports.

The atmosphere was relaxed but the yearn to investigate was real and conveyed by the schedule.  Welcome drinks courtesy of Holden Manz wine Estate were held in the lobby to give attendees the opportunity to mingle, meet and reacquaint with old friends. This was followed by the perfect photo op on the grand staircase of the President Hotel on the way to short presentations, a thorough Q&A session, and concluded with a debrief on the deck to watch the sunset.

The support for the event was fantastic with presentations from Frank Gormley Chairman of BICT, the Irish Ambassador to SA, Fionnuala Gilsenan, Alderman James Vos who was recently re-appointed to the Mayoral Committee as Head of Economic Growth Portfolio,  Erica Joubert, Head of Export Promotion Wesgro, Maryna Calow Communication Manager Wines of South Africa (WOSA), Jeremy Clayton Executive Director President Hotel and Federated Hospitality Association of SA (FEDHASA) Cape Chair and Ndaba Dube wine manager, President Hotel. The aforementioned gave short presentations on the topic and all were keen to investigate and support. 

Many leaders of the wine industry attended with owners and wine makers strongly represented. In a packed event, more than 30 major wineries and wine organisations participated. 

The presentations were followed by a short question and answer session.  Questions fielded included, average price of wine on the shelves in Ireland, potential duty preferences of other countries and finance options available to those looking to avail of the opportunity to name but a few.  All present left the presentations better informed through the open dialogue and therefore better able to explore the Irish market through the facts and figures observed. BICT presented several major market reports on the wine industry in Ireland copies of which are available on the website news page>>>

A further event will soon be held in Dublin with market makers. 

The evening was concluded by wine tasting and canapés on the deck to debrief and network further as the sun set on another beautiful Cape Town Day.  We must extend our thanks to all those who took the time to support the BICT Wine Expose.  The feedback has been fantastic and we will host more events in 2022 as we continue to explore trading opportunities between our great nations.  Particular and more specific thanks to the President Hotel who run such events with professionalism and ease, leaving the business groups with the opportunity to focus on the task at hand. The clear outcome was a strong interest in working together to follow up on and take advantage of the opportunity. The journey has begun! Wine time. Sláinte!

Thank you to our Speakers on the Evening

Frank Gormley Chairman of BICT.

The Irish Ambassador to SA, Fionnuala Gilsenan

Alderman James Vos, Mayoral Committee Head of Economic Growth Portfolio

Erica Joubert, Head of Export Promotion Wesgro

Maryna Calow Communication Manager Wines of South Africa (WOSA)

Jeremy Clayton Executive Director President Hotel and Federated Hospitality Association of SA (FEDHASA) Cape Chair

Ndaba Dube Wine Manager, The President Hotel.

Reception sponsored by Holden Manz Wine Estate

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